Brand image is a sensitive issue for businesses and ventures. They invest and spend considerable amount of resources in maintaining and improving it. Whether you are operating a small retail store or having a large-premise business to take care of, you must have built a certain image of your brand and business, and obviously in a good way.
There are lots of factors on operational and functional level that reflect the image of your business and brand. Ambiance of the workspace also play important role in branding an idiosyncratic image of your brand and business. From color scheme to flooring choice, many characteristics of an interior add to it.
Carpeted flooring is one of the defining features of many workspaces. They add character and elegance to the interior. However, if carpets are not taken care of with their cleaning routine then they can conversely affect your business. Let’s have a look on some of the unwanted implications of dirty carpets on your business and its brand image.
Dirty Carpets Look Dirty
Yes, we are stating the obvious here but it is essential to understand that dirty carpets can spoil the whole vibe of your work premises. If you engage with your customers at the same site with dirty carpeting under their feet, then forget about making a pleasant impression on them. Moreover, your own employees will be feeling uncomfortable in working in such an untidy environment.
Dirty Carpets are Also Stinky
Things only get worse for your brand and business image if you have dirty looking carpet at your workplace. Dirty carpets don’t only look ugly, but they also stink. A stench lingering in the environment can become an instant mood changer, and in a bad way.
Any consumer won’t leave the premise with a good judgment regarding your business if he has welcomed and sent-off with unpleasant odors.
Dirty Carpets are Infested with Allergens
Nearly every one out of three people have high sensitivity for environmental allergens. And dirty, unclean carpets are decked with pollens and dust particles, known for provoking allergic reactions. On one hand it is not good for the people working in that environment, on the other hand your visiting clientele can also incur allergy from the carpets crammed with dust.
You can imagine what your brand image would be in the eyes of a man who has fallen sick after visiting your place.
Dirty Carpets and Free Bad Publicity
No matter how good marketing strategy you have employed for the promotion of your business, it can’t negate a bad word of mouth. Unhygienic and untidy ambiance of your workplace will do a free bad publicity of your brand. Customers experiencing this unpleasant environment are surely going to tell this to their acquaintances. And this will only result into a bad word of mouth.
So, it is imperative to get the carpeted flooring of your workplace treated by professional cleaners on a regular basis to make it certain that your brand and business’s image don’t get tarnished by dirty carpets.